Award-winning marketing and business development executive
with over 15 years of experience leading transformation, digital acceleration, and brand strategy across multiple sectors.
Who is Alexandra?
I am a seasoned marketing and business executive.
A strategic leader passionate about building brands, driving innovation, and fostering collaboration that creates lasting impact. My work spans the intersection of marketing, technology, and public policy, helping organizations modernize, grow, and connect meaningfully with their audiences.
Career Nexus
My expertise spans business development, product innovation, talent growth, resource allocation, strategic planning, P&L management, omni-channel marketing, project leadership, and partnership negotiations. I am also skilled in implementing data-driven strategies, maximizing ROI through efficient resource planning, and navigating complex regulatory landscapes to optimize market positioning and growth.
With a focus on sustainable impact, I lead initiatives that not only achieve results but also elevate brand reputation and stakeholder engagement.
Key Focus Areas
I have shaped some of Puerto Rico’s most visible brands and initiatives — from tourism and mobility to sustainability and innovation — consistently aligning business goals with cultural relevance and measurable performance.
My approach blends analytical discipline with human-centered leadership. I build teams that thrive on curiosity, collaboration, and accountability, fostering cultures of excellence and innovation via:
- Growth & Business Transformation
- Brand & Marketing Strategy
- Customer Experience & Loyalty
- MarTech & Digital Ecosystems
- ESG & Corporate Sustainability
- Organizational Design & Leadership
My Goal
I am keen on establishing connections with professionals in my field and staying informed about opportunities to enhance my career, as well as collaborating with organizations seeking to elevate their marketing, brand, and customer experience strategies.
My advisory work focuses on helping companies bridge business and creativity, strengthen stakeholder alignment, and accelerate transformation. I am also a frequent speaker and panelist on topics such as marketing innovation, tourism competitiveness, ESG leadership, and the future of customer experience.
Available For:
- Strategic Consulting & Fractional CMO Projects
- Brand & CX Transformation Advisory
- Keynote Speaking & Panels
- Executive Mentorship