Award-Winning Marketing Strategist & Industry Leader
Specializing in innovative strategies, driving brand elevation, and delivering results to fuel growth & industry excellence.
Who is Alexandra?
I am a seasoned marketing executive.
Recognized for developing successful strategies, campaigns, creative and media executions, I have a verifiable history of contributing directly to company growth and expansion throughout my career.
With experience in multiple categories and industries, I have a proven track record achieving transformative results and improving bottom-lines.
Career Nexus
I consistently exceed budgetary and performance goals, driving optimal operational results while cultivating a creative, functional, and aspirational brand affinity.
My expertise spans business development, product innovation, talent growth, resource allocation, strategic planning, P&L management, omni-channel marketing, project leadership, and partnership negotiations. I am also skilled in implementing data-driven strategies, maximizing ROI through efficient resource planning, and navigating complex regulatory landscapes to optimize market positioning and growth.
With a focus on sustainable impact, I lead initiatives that not only achieve results but also elevate brand reputation and stakeholder engagement.
My Current Role
As head of Sales & Marketing at the Puerto Rico Tourism Company, I lead initiatives to position Puerto Rico as a premier travel destination, overseeing advertising, communications, and air and maritime access while fostering partnerships across sectors to drive economic growth.
I’m proud to have developed award-winning projects for Voy Turisteando, institutional programs, and proprietary events that advance our industry. My focus is on creating sustainable, innovative tourism experiences that showcase the best of Puerto Rico.
My Goal
I am keen on establishing connections with professionals in my field and staying informed about opportunities to enhance my career.
If you would like to liase with me in my current role, or if your company is in search of a results-oriented, strategic advisor, or marketing executive, I would welcome the chance to connect and explore potential synergies.